Wirausaha Hijau (Green Entrepreneurship) is a 12-month program targeting entrepreneurs with innovative solutions to solve challenges in the agricultural and sustainable food systems value chain. The program aims to encourage innovation and entrepreneurial growth in the agricultural and food system value chain in Indonesia through access to funding, tailored mentoring, and access to potential partnerships.
This program is an initiative of the client, ANGIN, an Indonesian investment platform & advisory consulting firm, supported by the Ford Foundation and the Ministry of Home Affairs Republic of Indonesia, ANGIN.
Reflecting the program's focus on agriculture, sustainability, and inclusivity, I created a simple, clean, and recognizable logo mark paired with a modern and bold typeface to complete the look. For the color palette itself, naturally, I opted for green. However, instead of using one shade of green, a combination of different shades of green are used to give more character to the logo thus making it stand out. The identity appears on their social media, promotion posters, newsletters, and their website.
Alongside the visual identity, I also helped design the interface for a webpage dedicated to the program that will be a part of the client's main website. Keeping the same approach as the logo, I made sure to keep the page clean, easy to view, and straightforward.