TYPE
Brand Identity
Web Design
Web Design
CLIENT
Dhio Meydi Photography
Dhio Meydi Permana is an Indonesian freelance photographer based in Tokyo who was born in 1995. Studied agriculture science for his bachelor's and master's but ended up being a freelance photographer pursuing his love and passion for photography. Started using a borrowed digital camera and ended up using only film cameras until now.
His works revolve mainly around portraits and street photography. His main customers so far are tourists or families that need photo sessions for various needs. He is currently building his portfolio in hopes of getting more customers in general as well as being commissioned to do one of his dream jobs, fashion photography.
As a starting freelancer, the need for a strong presence in an already crowded field is crucial. Things like logos, business cards, and web portfolios are essential to be noticed and look professional at the same time.
The branding revolves around 3 key points I extracted from our initial meeting with him. First, he loves film cameras and values the works produced using one greatly. Second, how important it is for him to tell a story through his works, as he said, “The story is what matters”. Lastly, the fact that he embraces beauty in subtle, ordinary things in everyday life.
In the end, I decided to use the name “dhio meydi photography”. I think the client still needs the addition of the word “photography” to explain what he does since he is still starting out. The serif typeface “Gowun Batang” was chosen to evoke a classic and traditional emotion while maintaining a classy and organic feeling. The text is written in all lowercase to reflect subtleness. The text is paired with this mark that uses negative space to illustrate a film strip with a little twist to include a speech bubble that symbolizes a story captured using this film strip. This is then accompanied by a neutral grayscale color palette to make sure that it would go well with the wide range of photographs the client has.
I used the same typeface used for the logo, Gowun Batang, as the typeface for titles & headings. To pair with that, I chose a clean geometric sans-serif typeface, DM Sans, to maintain the clarity as well as to give a pinch of modern feeling to the branding.
I also designed a simple website portfolio that he can use to display his works in a more organized way. The website also functions as a gateway for interested clients to go to if they want to see more of his works as well as to contact him to discuss a project.